Looking for a better lifestyle, consumers are searching for options that are healthier for them and for their homes. The good news is that companies can be benevolent and bankable if they understand the intricacies of these forces and react accordingly.
While it might be tempting to look at on- and offline shopping trends individually, doing so limits the ability to see the synergies between the two channels.
By David Hohman, EVP and Managing Director, Agency Solutions, Nielsen
It's well known across the media landscape that consumers in the U.S. are connecting with more content across more devices than ever before. But as an industry, we have not tapped into the truly unique opportunities presented by this increased consumption at the same pace as consumers.
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